Street Style: Meet the Bloggers behind “TwinFashion”

“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street. Fashion has to do with ideas, the way we live, what is happening.

– Coco Chanel

Our journey to discover street style in Budapest has come to an end. Our final post is different from the previous ones. This time we contacted Natalia and Nefeli, two of the most popular Fashion Bloggers in Greece, who have created the internationally known “TwinFashion” online journal, in order to understand how this kind of “business” works.

We live in a time when everything new revolves around the Internet. Fashion blogging, either in the “street style” or “self inspirational” form has been a really popular trend in the last few years. Some of the bloggers have also managed to become successful and get opportunities they couldn’t even imagine they could ever have. TwinFashion are among them!


What is ?

It’s our child. The hobby that evolved into a profession. The name of our blog is based on our common style and characteristics. We are not twins in real life!

Were you always interested in fashion?

Yes, since we were children! We were lucky enough to grow up in a family that travelled a lot and we always had different experiences, a lot of inspiration and… our mom’s closet!

Is fashion an art form, a cultural phenomenon or a commercial product?

We believe that it is a combination of those three.

Why did you create your blog?

We were always reading other people’s blogs and we decided to start our own as an inspirational moodboard. Then, after our friends’ recommendations, we decided to post our own outfits and “TwinFashion” transformed into a fashion blog.


Your blog has been really successful. Did any company ever asked to collaborate with you?

Yes, of course. We collaborate with many designers and companies from around the world.

What kind of opportunities did you get from your blogging experience?

We had the opportunity to attend many fashion shows and events and we also collaborated with very important figures of the fashion industry. All of these happened because we were willing to work hard and believe in ourselves.

How can a fashion blogger become successful?

Since fashion blogs have proliferated recently, we believe that you have to be truly unique in order to succeed. You need to work hard and it’s not as simple as many people believe.


Are there any other bloggers that you admire?

There are many. From the street style blogs we admire .  From the ones who focus on personal style we love   and .  We also recommend .

And finally, what are your future goals?

To make our dreams come true and see our “TwinFashion” becoming one of the most popular blogs in the world. Because we should always dream big!


2 responses to “Street Style: Meet the Bloggers behind “TwinFashion”

  1. Pingback: Emily the egoh Blogger | emily goh·

  2. Pingback: Change Up Your Style With These Fashion Ideas! «·

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